Cafettone
I had the honour to design the branding, print ads, packaging and e-commerce website for Cafettone, a new coffee/panettone store in Geneva, Switzerland. It offers an exclusive selection of panettoni specially conceived by Sal de Riso for Cafettone. 3d scenes were created by Brice Marais and e-commerce development by Tammara Leites.
Branding identity
Cafettone is a Swiss brand that offers the best panettone in the world. For its graphic identity, we wanted to highlight the quality of the product while giving it a gourmet look. The crown of coffee leaves that surrounds the panettone, reinforces this idea of luxury. For the rest of its communication, we used colored stripes that directly refer to the Italian beach cabins.
Print Advertising
The visuals for the advertisements refer to the Italian dolce vita. Each of them represents a different region of Italy. These illustrated advertisements are filled with small drawn details that invite you to observe scenes of daily life in Italy. The combination of photography and illustrations reinforces the idea that when we eat a Cafettone, we are propelled into the Italian way of life.
Packaging
Two types of boxes exist in the formulas proposed by Cafettone. There are the 100g boxes with coloured stripes for small pleasures to take away or the 500g collector boxes to share with family or friends. The colours of the stripes change according to the flavours of the panettone.
Website
The e-commerce website of Cafettone is responsive, it allows to buy online the multiple products of the brand. In order to make the navigation pleasant, all the pages of the website are punctuated by illustrations.
