Latin for "INVINCIBLE", INVICTA was founded in Switzerland dedicated to offering expertly built timepieces at accessible prices. Understanding that brand experience is now more important than ever, INVICTA wanted to expand the value provided to its customers by creating other products that you would want to associate with a luxury brand.
I was tasked with creating extensions of the INVICTA brand by designing conceptual fragrance lines. The goal was not only take the core characteristics of the brand and expanding them into a fragrance line, but also consider the unique attributes of the INVICTA customers and the characteristics of each fragrance. The result was an entire cologne line with a rustic yet refined feel that was perceived as warm and inviting and at the same time high-end and sophisticated.
