To answer the Brief, we had to create a fun and engaging campaign for the Dunked Crunch Box, celebrating youth culture and experiences during the week. With a R20 saving on the delicious during the week.

Insight

South Africa is notorious for renaming days of the week. Wednesdays are known as midweek Fringas and Mondays as Mogodu Mondays.

Idea

Make Every Day A Dunked Day.

Execution

We came up with 3 Key-Visual concepts to showcase the Dunked Crunch Box as a meal to have from Monday to Thursday, whether you're at the office, on the road, or in the lecture room.