Vocation Brewery x Cloudwater Brew Co.
Beewitched Hazy Pale Ale
Client: Vocation Brewery
Deliverables: Character illustration, pump clip design
Vocation teamed up with Manchester legends Cloudwater to bring this magical cask exclusive to life. I was highly excited for the opportunity to work on the pump clip artwork, as another addition to the fighting animals series. As the bee holds significant symbolic value for Manchester, it was a natural and fitting choice for this one. The bee's shape, with its wings positioned to resemble the letter 'V,' is a subtle reference to Vocation's use of the same letter in their branding, adding a clever touch to the design.
Beewitched Hazy Pale is a silky, full-bodied, hazy pale that brings together the best of Citra, Mosaic and Talus to cast a spell on your taste buds. Layers of tropical and citrus fruits compliment a refreshingly hoppy finish.
