DURACELL FORMULA 1
The difference between success and failure in a sport as competitive as F1 can be as small as five centimeters - the length of a Duracell AA battery. We partnered with Williams Racing to give the world a new way to look at Duracell batteries by dramatizing the small decisions that actually make a big difference, functionally and emotionally. Reminding the world that Duracell gives you the power to do more. That’s the Duracell difference.
AGENCY VaynerMedia
GCD Kyle Arango
ACD Luke Ulery, Kevin O'Connell, Bobby Glennon, Ben Schneider, Ben Biondo
SENIOR CREATOR Creighton Stevenson
ENERGY :30
SCREAM :30
OOH
