Fresh is a cosmetics brand for people aged between 15 - 25. It's focus is on colour as it's hard to find makeup in unusual shades. This brand fills a gap in the market. Using different mixtures of CMYK, a bright, fresh colour palette was produced. The pattern on the box indicates the colour of the makeup inside by being that same colour, and indicating the process colours used to make it. The percentage mix is also stated on the box. The brand doesn't label it's cosmetics for a specific use. Cosmetics are split into 3 categories: Hair, Face and Nails. For each there is a range of products. For example, for face there are: Liquid pigments, pressed and loose powders, gels, creams, etc. Fresh also has a 90's vibe which is on trend. Fresh prides itself in being inclusive of all genders and would aim to be a worldwide brand. The typeface used in the logo is a custom one made specifically for Fresh.
