'Ourstrology'
Heineken x Design Bridge
D&AD New Blood Pencil Winner 2023
Brand experience & development for a new drink demographic
including motion graphics, UI/UX, video editing, logo design,
engagement and copywriting.
Example of my creative process
Problem: New-found interest in Western astrology has surged since the pandemic, with 62% of Gen Z and Millennials citing it as a welcome answer to uncertain times. However, its increased influence on and off on social media is splitting humanity in world that already feels more divided than ever.
Insight: Global popularity and scope of Western astrology and Heineken among young people make them ideal vehicles for delivering new, refreshing messages, experiences and connections whilst disrupting astrology’s outdated narrative.
Solution: Create our own star signs while anchoring Heineken at the forefront.
Still from concept video
‘Ourstrology’, powered by Heineken, is a conceptual interactive platform, utilising geo-location, A.R. and younger people’s new-found love of cosmic guidance to connect people worldwide. By exploring and interacting with hundreds of unique constellations, users can find shared interests, cultural perspectives, and new connections.
In disrupting Western astrology’s current narrative, ‘Ourstrology’ encourages young people to take control of their identities and connect across borders on their own terms.
