We decided that ‘Culture and Heritage in Sunderland’ needed a strong visual identity
within the two brands of ‘Sunderland City council’ and ‘See it, do it’. We believe
that the visualisation needed to create a link with the two main brands whilst still
maintaining a stand alone presence and personality.
We have achieved this by creating a fresh typographic style whilst using the Sunderland City
council colour palette. Using a mono tone style, combined with a strong colourway helps to
unify the images for Sunderlands diverse attractions.
To help distinguish the difference in target audiences the use of different fonts and colour
imagery is introduced which compliment the Culture and Heritage brand.
