Curious Minds
Roses Student Awards 2014
A collaboration between Tom Davall(graphic designer) and Ben Dunnett(graphic designer)
Brief:
Just imagine being able to travel back in time. You pick the year and travel back to experience whatever you want. Of course you canít change history, only travel and see. You can name it, brand it, sell it. Use any media you feel appropriate.
Response:
Working off the idea of curiosity we have aimed our designs towards a brand that allows people to travel back in time
to meet historical figures, view extinct animals and see amazing achievements that have a certain amount of uncertainty behind them. The colours aim to provoke a level of curiosity and mystery towards our audience of adventure seekers, mystery solvers and curious people. Nexa Bold and Light are used throughout the brand, which were used for their clarity in getting our message across. The whole idea of the advertisements is to present the audience with a question about a certain event, which would subsequently entice their curiosity and lead them onto the website.
