This is a College advertisement project for Staedtler which we all know is a prominent in the field of stationery, fine writing instruments and  manufacturer of writing, artist and engineering drawing instruments.

 

In my research i did analysing price range, competitors, existing Ad campaigns, current brand image as well as promotional activities etc, I conclude that the target audience for Staedtler are mostly professionals and students, although Staedtler have wide range of products for creative hobby users and kids. 

 

The challenge for me was to enhance the appeal of an already eminent brand, to incoprate something new and excite. 

The idea I came from my childhood​ memories of how I always enjoyed doing “join the dots”. The strategy I come is to make my Ad Campaign interactive by designing joint the dot puzzles to reveal famous personalities. 

The reason i chose all the german personalities because I find Staedtler is the perfect example of german excellence. In my campaign I intended to juxtapose the distinguised image of staedtler with known personalities who strengthen the foundation of the world.