Choco Zen is a Taiwanese-based chocolatier company designed to cater to people's taste of oriental refined chocolate. The packaging is designed to reflect the origin and the desires target consumers--oriental, exquisite chocolate. Logo is vectorized Chinese calligraphy hand done by my mom. Packaging project done for Concept Strategies (mini Art Direction class) at Texas State University San Marcos for Communication Design. © Salena Hu | 2013
