Rasta Pasta
Rasta Pasta Restaurant gives you the taste of Italian meals, as there are Italian chefs at Rasta Pasta Restaurant came to transfer the culture of Italian cuisine such as pasta, spaghetti, pizza, and other Italian meals to as many people of different nationalities and cultures as possible.
Brand naming:
Rasta is a name derived from the word pasta, which is considered one of the most famous Italian meals. The name of the brand is distinguished by simplicity, conceptualism, and related to the brand.
Rasta is a name derived from the word pasta, which is considered one of the most famous Italian meals. The name of the brand is distinguished by simplicity, conceptualism, and related to the brand.
Dubai was the candidate city as it is a city characterized by different nationalities from all over the world. This gives us access to as many different nationalities and cultures as possible to provide them the experience of tasting Italian meals.
The design process was based on the modularity of clarity, boldness, and attractiveness in identity to achieve the brand strategy. We moved towards the logotype style to give (clarity, transparency, attractiveness, freshness, accessibility) in all uses of the logo and identity applications.
The logo is inspired by the thickness of pasta, where the spaces in the logo were narrowed to give us the size of individual pasta grains.
The spirit of the logo is embodied around the long grains of pasta that extend through the negative space of the logo, giving us the spirit of Italian pasta.
