如果只是单独的红色点是难以在整体视觉上形成“骂人”的感受，因此添加了一些钟表的元素在其中，让紧迫感升级，并且配合文案：“Do it NOW！”作为图形进行编排。

If it is just a single red point, it is difficult to form a "swearing" feeling in the overall vision, so some clock elements are added to it to upgrade the sense of urgency, and it is arranged with the copywriting: "Do it NOW!" as a graphic.

在表盘上也进行了不一样的尝试，后来经过调查决定选用60个“Do it NOW！”更有威慑力，其中在“NOW”上添加了“—”以讽刺这位朋友对睡眠的执着。在指针选中的位置即正常的现实变成粗体以表达要开始学习。

A different attempt was also made on the dial, and after investigation, it was decided to choose 60 "Do it NOW!" to be more deterrent, and "—" was added to "NOW" to satirize this friend's obsession with sleep. Where the pointer selects, the normal reality becomes bold to indicate that learning is to begin.

接下来时文案部分，鼓励的话在线下说是比较有力量的，而文字和图像的力量在静态海报和线下聊天的对比之下，是比较欠缺的。最后才用了一些关于她本人考试项目的书籍的目录中摘取了一些标题作为文案，更加能增加海报观者的紧张感和不适，逼迫自己去学习，以达到目的。

Next is the copywriting part. Encouraging words are more powerful when spoken offline, while the power of words and images is relatively lacking in comparison with static posters and offline chats. In the end, I used some titles extracted from the catalog of some books about her own test items as copywriting, which can increase the tension and discomfort of poster viewers and force themselves to study to achieve their goals.

制作过程

processing

为了进一步让这位友人感到时间的紧迫和不学习就是小丑的概念，特意选用日本进口镜面银卡进行印制。

首先我们将红点和这位友人的鼻子的高度作为基准，张贴在墙上。

第二步，这位友人只需要经过镜面银卡，并且只要看到这张海报，她的脸就会映射在这张海报上。

第三步，每次看完就会深深感受到本人对她考公大业的监督和恶意。

In order to further let this friend feel the urgency of time and the concept that if you don't study, you are a clown, the mirror silver card imported from Japan was specially selected for printing.

First, we took the height of the red dot and the friend's nose as a benchmark and posted it on the wall.

In the second step, the friend only needs to pass through the mirrored silver card, and as long as she sees this poster, her face will be reflected on the poster.

The third step is that every time I read it, I will deeply feel my supervision and malice towards her career in public examination.

白底稿件

white background manuscript

银卡效果图

Silver card renderings