Objective: Introduce the Brooklyn Nets NBA team and gain a stronger/ loyal fan base.
Target: Men and Women of New York (Ages 18-40)
Insight: Sports fans love to talk trash.
Target: Men and Women of New York (Ages 18-40)
Insight: Sports fans love to talk trash.
Strategy: Boost awareness and excitement for the Nets through a tough talking, yet humorous, interactive campaign.
Platform: #TrashTweet & #itsabrooklynthing
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