EPICA appeared in 2017, 5 years have passed and the market has changed: competitors began to adapt to the new benchmark of the category — they launched new combinations of flavors and revised the approach to design. It's time to figure out how to develop further and continue to set new rules.
We were faced with a difficult task — to make EPICA even better, while maintaining its recognizability and unique character. How can I convey that you are different in taste on the shelf, where now everyone shows the taste in large quantities?
On the packaging, instead of photorealism, there are bright, original illustrations that not only show the taste, but take it to a new level — add emotions to it. EPICA has always emphasized that it is made by people for people. Now the packaging itself tells about this, where the illustrations reflect the author's character of the brand, its desire to change, experiment and give a new experience. This is what makes the brand a trendsetter in the category again.
Visit website: epica.ru
