It is hard to imagine branding associated with soldiers without "camouflage". Back in the discussion phase we believed that National Foundation for Servicemen Insurance's mission should be best represented in another way. The logo features the new naming, the foundation's full name and symbol where a shield representing protection and an eagle symbolizing resolute bravery, set against a backdrop of serene blue skies. A wheat ear depicted on the shield is a symbol of life and rebirth.
This combination best represents the mission of the "Zinapah" the National Foundation for Servicemen Insurance's mission, affirming the courage of soldiers, the drive to protect the motherland, the ability of revival and the desire to live under a peaceful sky.
This idea is the origin of the new branding. We approached the branding for the "Zinapah" National Foundation for Servicemen Insurance with great passion and were inspired by the concept of providing a secure back. In addition to logo creation, the branding project includes naming, style, and overall branding that best reflects the foundation's purpose.
