Fabiana Gazola

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FABIANA GAZOLA

Pilates & Funcional

Fabiana Gazola is a Pilates and functional training studio that offers customizable physical activities according to the needs of each of its students. The studio was founded based on the 15 years of experience and knowledge of its founder Fabiana, who is now pursuing her dream of helping more and more people achieve quality of life and well-being. Through techniques and exercises, the studio provides the possibility of body alignment, strengthening of the abdominal muscles, increased endurance and flexibility, significantly reducing muscle pain and tension.

Client — Fabiana Gazola
Year — 2021

Task — Brand identity, graphic elements, stationery and communication.
Designer — Vitor Linhares

Research and writing — Ellen Ventura

BRAND PURPOSE:

"People often look for physical activities that improve their daily lives, but many times they don't find results because they don't base their approach on their individual profile and simply reproduce what the masses do. With this in mind, we at Studio Fabiana Gazola offer personalized activities according to the profile of each of our students, so that we can deliver in a more assertive way the possibility of improving their physical and mental well-being, assisting in the restoration of muscular health for practitioners with functional or pathological conditions and always taking into account the history and physical limits of each of our students."

We can see that the chosen typographic family fits perfectly with the movements practiced in Pilates exercises. Its sinuous curves give us the impression of something flexible, and its delicacy in the endings gives us the sensation of care and attention. Below, we can see some examples of this:

The main color palette chosen to compose the brand is accompanied by shades of beige, gray, green, and copper. These colors convey the sensation of something healthy, however, we also get the impression of something elegant and sophisticated.