AIR TRANSAT - Expert Vacationers
From 2018 to 2020, Air Transat wanted to prove their expertise in vacations by showing their employees passion for travelling. We took off with a total of 9 Air Transat employee ambassadors to discover their favorite destinations in their fashion.
Our vacation experts were adventurers who went several times to the destination they featured, and we built our storytelling around their must do activities and places to visit.
The goal of this campaign was to inspire, create reliable sources of content for futur travellers and position Transat as a vacation expert brand.
Agency : Sid Lee
Creative Director : Jean-François Légaré
Creative team : Thomas Fortier, Camille Cardin-Goyer, Vanessa Gauvin-Brodeur & Alex Miglierina
Director : Thomas Fortier
Producers : Sarah Longpré, Saskia Von Lignau, Stepanie Merizzi & Marlène Circe
Editors : Benoît Marcoux, Thomas Fortier & Eloi Arsenault
Grading : Béatrice Tremblay
Account director : Ariane Poitras
Account supervisor : Camille Joly
