About Puma x Custom Rebels
PUMA has launched a special upcycling movement in cooperation with the Custom Rebels brand to prevent textile waste. PUMA products with tiny flaws were brought back to life with the special design touches of Custom Rebels. The commercial underlines how important our choices are in order for our world to remain in perfect balance. It invites everyone to the upcycling movement to move on to a sustainable life without destroying nature.
