A time machine brought us in the 30's
when the San Carlo's founder talks about his invention.
("Good morning gentlemen! How are we doing?")
"This extraordinary thing,
which grows upside down,
that blossoms underground…
it is the greatest passion of my life.
I wanted to do something that nobody had ever done.
Everyday I wondered how to do it, and then I understood:
changing the shape would also change the substance.
I would have cut them very thin.
It was in this rotisserie,
on that counter that potatoes have become the chips".
Rotisserie San Carlo 1936. Good as it was.
Agency: Wunderman Thompson
CCO: Lorenzo Crespi
CD/Art: Fabrizio Pozza
CD/Copy: Gianluca Sales
Strategic planner: Simona Bossi
Client Director: Giovanna Curti
Account Supervisor: Francesca Vita
Agency Producer: Marta Armando
Director: Ago Panini
Dop: Paolo Caimi
Production: Movie Magic International
Executive Producer & Partner: Giorgio Borghi
Producer: Viola Luzardi
Scenography: Paolo Monzeglio
Stylist: Roberto Chiocchi
Editor:Lorenzo Colugnati
Post Production: Hogarth Worldwide Italy
Dop: Paolo Caimi
Production: Movie Magic International
Executive Producer & Partner: Giorgio Borghi
Producer: Viola Luzardi
Scenography: Paolo Monzeglio
Stylist: Roberto Chiocchi
Editor:Lorenzo Colugnati
Post Production: Hogarth Worldwide Italy
Music: Antonio Vivaldi
