The Language of Gibson

  • Background
  • After researching Gibson and guitars, we noticed several things:
    1. Gibson already has a large brand following and community.
    2. Guitar players are passionate about music and love to not only flaunt their knowledge, but debate it.
    3. Gibson guitars make unique sounds because they are handmade from the finest materials.
     
    So, we decided to give this community something to play with, based on these unique sounds. The challenge is to define the onomatopoeia of each riff, pickslide, chord, all to create "The Language of Gibson." 
  • Print
  • Body copy reads: 
    Say it 10 times and you’ll be making the same sound as a Les Paul that’s being shred on by Jimmy Page in “Heartbreaker.” Listen to more sounds and add your own to the Language of Gibson at speakgibson.com.
  • Body copy reads:
    Say it four times fast and that’s the sweet sound of a Gibson J45, as played in Buddy Holly’s “You’re So Square.” Learn more sounds and contribute your own to the Language of Gibson at speakgibson.com.
  • Body copy reads:
    That’s the signature sound of Angus Young, played on a Gibson SG. Go ahead, say it 28 times straight and that’s the first 17 seconds of “Thunderstruck.” Hear more sounds and add your own to the Language of Gibson at speakgibson.com.
  • Microsite:
  • Here, musicians contribute their own sounds to the online dictionary. To start things off, we would have famous Gibson players define their signature sound to set the example.
  • Social Media: Facebook and Vine
  • Vine naturally lends itself to the Language of Gibson because of it's brevity and ability to loop. And because they're so short, any on-the-go celebrity can contribute.
    Because Vine is a mobile platform, a Facebook tab on the Gibson page would be home to a gallery of all celeb vines for desktop users.