The client requested a key visual for a medication called OLOPAT UD, which is used for eye allergies. It works through two main forces. Firstly, it inhibits the release of histamine, the substance responsible for allergies. Secondly, it reduces and monitors the intensity of the allergic reaction in the eye, helping to alleviate symptoms such as itching, redness, and swelling. The client emphasized the importance of highlighting these two forces as the primary and effective elements in the visual. Also mentioned is that the medication is suitable for all age groups, including children, young adults, and the elderly.
I believe that eye allergies, accompanied by itching and a desire to close the eyes, can force you to live in darkness sometimes and be intolerant to light. It's like living in a cave that you have become accustomed to. Therefore, I shaped the cave in the form of a human eye. This medication serves as your savior, enabling you to emerge from the cave into a vibrant world with soothing colors. I incorporated a lake to symbolize the treatment of dry eye associated with allergies. I included an old man, a young woman, and a child to reflect the different age groups that can benefit from the medication. Lastly, I created two forces of water swirling around the medication bottle in the middle of the lake, symbolizing the main key visual slogan: 'Two forces unite against allergy'.
