BREWLOK BREWERY - barrel aged beer packaging
The Brief
The brand "Brewlok" is among the top 10 most famous brands of craft breweries in Russia. The brewery set the task of developing a linear extension for the premium beer line. These are elite craft grades, which are aged in barrels from 1.2 - 2 years, included in the premium price segment.
The Solution
In creating the line we were inspired by the classics of Russian literature, as old and timeless as the company’s beer. It gets better every year! We have created more than 12 SKU, covering the period from the late 19th century to the silver age of Russian literatureWe are created more than 12 sku. And it was all inspired by a simple book!
The Result
For labels we used wine paper, foil and metallized pantones, which at different angles of inclination additionally creates a "game" between matte and glossy textures. So we breathed new life into the “colonial european“ style. Brand successfully took a part in food premium stores.
Credits:
Art and Brand Director: Vitaly Ryblachenko
Graphic Designer: Vitaly Ryblachenko
Photographer: Snezhana Vedlovskaya
Content Writer: Vitaly Ryblachenko
