PROJECT : Branding - Station Kopitiam
Rebranding Identity of Station Kopitiam
The project was to redesign the Identity of The Station Kopitiam; a local coffee shop that serve local foods, coffee and beverages. The project is focusing on logo design and advertising series.
credit to the original owner of the image. Used for academic purposes only.
credit to the original owner of the image. Used for academic purposes only.
Advertising Design
The advertising is mainly focusing on to introduce the new services along with new fresh identity and trademark of Station Kopitiam. The 3 series for press ad used the soft sell approach, by using symbol to represent the type of people whom Station Kopitiam targeted which range from students and working class young adults.
Advertisement #1
Service provided : FREE WIFI
Symbol : Laptop represent students who love to online.
Symbol : Laptop represent students who love to online.
Advertising #2
Service provided : Place to chill with friendly services, delicious foods and drinks.
Symbol : Sports shoe and basketball represent athletes or people who love to just chill after a hard play at the game.
Symbol : Sports shoe and basketball represent athletes or people who love to just chill after a hard play at the game.
Advertising #3
Service provided : Calm, soothing atmosphere and relaxing interior.
Symbol : Briefcase represent working people that have been spending hours of hectic day who love to spend their time away from those trouble.
