Kaleidoscope: Pop-up Showroom Experience

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Kaleidoscope: Pop-up Showroom for Samsung

In the main hall of the shopping gallery, a space representing new Samsung products was set up. The task given to me by the advertising agency was to develop an idea for a simple interactive mechanic and style frames that showcase the range of new products.

Hardware setup

The central area is surrounded by LED displays and depth sensors. Standing in the middle of this zone, the visitor finds themselves inside a virtual space and can control it using gestures.

Architectural design provided by the client.

Visual style

I developed style frames that represented a kaleidoscopic space, patterns of which were composed of products and brand design elements.

The Visitor can create a unique image by rotating a virtual kaleidoscope.

As the final part of the experience, the visitor sees themselves represented as a virtual avatar placed inside the kaleidoscope.

Thanks to the different angles of the devices, color schemes, variety of design elements, and a pinch of randomness, each visitor generates their unique environment.