PolyU School of Fashion & Textiles
School of Fashion & Textiles is the transformation of PolyU’s 65-year-old Institute of Textiles and Clothing into a new fashion school of the future. Focused on an interdisciplinary approach to education—combining design, business and technology, SFT aims to pave the pathway to the future of fashion & textiles education.
Looking to the craft of fashion and textiles for inspiration, the brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. The structure formed by the strands create a thread that moves upwards—becoming a timeline from ITC to SFT and beyond, bringing fashion and textiles into the future. A cross-section of this thread becomes the symbol for SFT and the core element of which the brand identity is built on. The SFT symbol is devised into a mannequin like element, adorned with a myriad of different textures and materials that reflect the diverse disciplines, paths and possibilities that SFT has to offer.
The new identity establishes a coherent and rational system by abbreviating the names
of the SFT Taught Postgraduate Programmes.
