Despite an increased awareness around the importance of cybersecurity, nowadays too many people continue to use extremely simple passwords
that are easily cracked.
But creating a secure password is easier than people think.
It doesn't have to be too complex. It just has to be long.
Like a passphrase: a password composed by multiple words.
On the occasion of World Password Day,
Barilla invited everyone to upgrade their old passwords
and create stronger ones (yet easy to remember)
using their favourite pasta dishes, perfect examples of passphrases.
It's more than a password: it's a PASSTAWORD.
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Stefano Cucinotta, Andrea Fumagalli
Creative Supervisor: Alberto Mora
Creative Supervisor: Alberto Mora
Senior Art Director: Camillo Addis
Editorial Director: Giuseppe Schiavone
Editorial Director: Giuseppe Schiavone
Editor: Carlotta Missaglia
Writer: Francesca Stelluti
Head of Client Services: Miguel Lima
Senior Account Director: Paola Tonetti
Account Manager: Nicole Mattuzzi
Senior Account Executive: Francesca Rutigliano
Account Executive: Andrea Gori
