norda™ 002 launch campaign
Canadian trail-running brand norda™ asked us to help them launch the followup to their now iconic 001 model. Working with Consulat in Montreal, we built two monumental slabs of Canadian bedrock and crammed the shoe in between. It was epic. Just like the mountain trails this shoe is made to conquer. The norda™ 002 is now available to order at nordarun.com.
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Behind the scenes
Client
Norda - Gerard Cleal
Norda - Willamina Leus-Martire
Norda - Nick Martire
Agency
NFA - Partner, Chief Creative Officer - Jack Latulippe
NFA - Executive Creative Director - Stuart McMillan
NFA- Creative director - Jean-Philippe Dugal
NFA - Project manager - Nicole de Ravel
Production Team
Director / Photographer - Mathieu Lévesque
DOP - Renaud Robert
Camera assistant - Sebastien Blais
Key Grip - Samuel Labarre
Key Gaffer - Hugo Ferland Dionne
Motion Control Operator (Speedarm) - Guillaume Shea Blais
Motion Control Operator (Speedarm) assist - Steven Henri Trudel
BTS / photo assistant - Jason Nankoo
Post Production
VFX / 3D / Compositing - Philippe Toupin
Tracking - Santoh Dash
Roto / Paint - Tanver Ahammed
Editor - Jesse Rivière
Color grading - Benoît Côté
Online - Jean-Marc Laurin
Art direction / Set designer - Michael Hö
Set designer assistant - Yan Hö
Producer - Samuel Petitclerc
Production coordinator - Léa Mullen
Host - Célia Gremillet
