The WHITE NOT coffee table was born as an ironic response to the writings of the archaeologist and art historian Johann Joachim Winckelmann, who in the second half of the 18th century, laying the foundations for neoclassicism, praised the total absence of color in Greco-Roman statuary arguing that this could only be white as "white is the perfect color because it encompasses them all".

Today we know that the ancients actually made extensive use of bright colors in their statues and buildings, but that mistaken assumption of classical purity has had a huge impact on Western architecture and art for over 250 years.

WHITE NOT makes us wonder what many of our cities would be like today if men like Winckelmann had known about this. Perhaps we would not have had neoclassicism and perhaps our buildings and monuments would look more like vaporwave works.

WHITE NOT is like an archaeological find unearthed and brought to us from this parallel reality that never existed.