Welcome to my first Brand Guidelines assignment. Our objective was to create comprehensive brand guidelines for a hypothetical food-related company. Throughout the project, we explored the critical role of brand guidelines and how to present them in a way that effectively communicates the brand's message. We also analyzed how the correct usage of logos can profoundly impact a brand's identity.
Behold! The Boozy Barista!
In my quest to offer something unique in New Zealand's cafe scene, I aimed to create an experience that differed from any other coffee shop I had encountered. And that's how I conceptualized The Boozy Barista, a coffee shop that takes hot beverages to the next level by incorporating shots of alcohol into your favorite coffee drinks. Imagine a delicious latte enhanced with a shot of Kahlua or a mocha with a hint of Baileys - The Boozy Barista is truly a one-of-a-kind coffee experience.
Crafting a mission statement served as a catalyst for the audience to vividly envision the essence of The Boozy Barista, enabling them to perceive a distinct identity and appreciate the value proposition of the brand.
To create a logo that effectively conveys the unique identity of The Boozy Barista, I utilized Adobe Illustrator's pen tool to produce smooth, flowing lines that reflect the brand's personality. Adding "drunk eyes" to the design further reinforces the message that this is a coffee shop that serves alcohol. In addition to the primary logo, I also developed secondary logos that succinctly captured the essence of the brand while adhering to a simple design guideline. The result is a cohesive visual representation of The Boozy Barista's identity that is both distinctive and memorable.
In order to ensure that the brand's identity effectively conveys the intended message, I applied color theory to determine an appropriate palette that would evoke the desired emotional response from the targeted audience.
After careful consideration, I selected colors that inspire a sense of calmness and relaxation, enabling customers to visualize the ambiance of The Boozy Barista and imagine the peaceful sensation they would experience while sipping their coffee.
After careful consideration, I selected colors that inspire a sense of calmness and relaxation, enabling customers to visualize the ambiance of The Boozy Barista and imagine the peaceful sensation they would experience while sipping their coffee.
Correct logo usage and clear space
I created initial mockups featuring the brand logo displayed on takeaway items and menus. These mockups provide a basic visual representation of how the logo will appear on key brand touchpoints, allowing for a better understanding of how the brand identity will translate to real-world applications.
Thank you for taking the time to read through my work! Crafting a brand identity and guidelines was a thoroughly enjoyable experience for me.
While I relished the opportunity to delve into the intricacies of defining a brand's visual identity, I must admit that I wish I had more time to refine additional aspects of the brand's personality. There are endless possibilities to explore, and I could easily spend months creating and perfecting a brand's visual identity.
While I relished the opportunity to delve into the intricacies of defining a brand's visual identity, I must admit that I wish I had more time to refine additional aspects of the brand's personality. There are endless possibilities to explore, and I could easily spend months creating and perfecting a brand's visual identity.
Everything below this point showcases how I developed my ideas from workbook to execution
Please note that this assignment was completed during my time as a student at Yoobee colleges, and all materials used in this project are solely for educational purposes.
