PROBLEM \\
Psych-Logical is a safeguarding business that tailors mostly towards educational
establishments, youth organisations and businesses. The problem they wanted a
solution for, was about organisations and businesses, and their responsibility to
look after themselves and others to prevent harm. They wanted the videos to be
accessible, with a bright colour palette and overall upbeat tone, with hopes to
engage and inspire the audience to reach out.
establishments, youth organisations and businesses. The problem they wanted a
solution for, was about organisations and businesses, and their responsibility to
look after themselves and others to prevent harm. They wanted the videos to be
accessible, with a bright colour palette and overall upbeat tone, with hopes to
engage and inspire the audience to reach out.
SOLUTION \\
My solution to this problem was to create several short-snippet videos that could work
both together and separate, to make it easier to use for social media posts. I tried to
relate the characters I had created by matching the “main characters” outfits with
the company logo.
both together and separate, to make it easier to use for social media posts. I tried to
relate the characters I had created by matching the “main characters” outfits with
the company logo.
