Son.ru is a sleep products marketplace. The assistant character addresses customers on behalf of the brand, prompts, advises and surrounds with care. We were inspired by the shape of the store's main products — mattresses, but made its shape simpler and more versatile. The mascot has the main facial expression — eyes closed in a dream, we use them in the logo. We also developed other options for emotions and poses — they are easy to change thanks to the simple shape of the mascot itself.
