monopo london was invited to brand the new messaging platform Ghost – a supercharged messaging app for Gen-Z, founded by a former Giphy product and engineering team to make messaging more expressive.
We crafted a full visual identity to reflect the brand’s core belief that communicating between friends should be more honest and playful.
We crafted a full visual identity to reflect the brand’s core belief that communicating between friends should be more honest and playful.
Ghost is a new messaging consumer app built with Web3, Chat GPT and ZK primitives. Its unique ‘Ghost Messaging’ mode allows users to send anonymous messages to private groups, encouraging safer, more honest and more playful discussions. The app makes it easy to share embarrassing or honest thoughts, and injects a level of play in the conversation with friends. Toxicity is filtered out with anonymous reporting mechanisms, and with ZK Proof technology, user data and identities are protected.
For the art direction, we eschewed familiar tech brand tropes to instead create a fun, playful and colorful identity that feels owned by the community. Playful chunky typographic statements sit alongside a bright saturated colour palette with cut-out collaged visuals. We followed suit by developing tongue-in-cheek messaging that harnesses Ghost’s playful tone of voice.
The brand lends itself to endless improvisation and expansion, with the Ghost character as a constant “muse” to riff on. Inspired by emojis and internet culture, Ghost also has its own collection of funky digital stickers to be used in our communication and within the app.
Inspired by emojis and internet culture, Ghost also has its own collection of funky digital stickers to be used in our communication and within the app.
