Línea Gourmet
Packaging Design
Línea Gourmet es una línea de snacks (plátanos, papas y yucas fritas) desarrollada para la marca de café colombiano Juan Valdez, donde la ilustración tipo grabado, la composición tipográfica y los colores cálidos se unen para otorgarle al producto un carácter artesanal.
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Colombian coffee brand Juan Valdez Cafe needed a design for its new line of fried chips (plantain, potato and cassava chips). for LAN flights. The budget for the project was very limited, so the solution was guided by the challenge of developing a design that made the product look natural without using photographs or transparent spots in the package (avoiding also a "generic" look); it was decided to use illustrations of the ingredients, typographic composition and warm colors, in order to give the product a "handcrafted" & gourmet look and feel.
Cliente / Client: Procafecol S.A. (Juan Valdez)
Agencia / Design Studio: In-House
Dirección, Diseño e Ilustración / Direction, Design & Illustration: Juan José Montes
