the task:
"Space for Diversity" was a two-day conference held in the Kraków University of Economics. The goal was to design a visual identity of the event that would express the ideas of diversity and inclusiveness in a colorful and positive way.
"Space for Diversity" was a two-day conference held in the Kraków University of Economics. The goal was to design a visual identity of the event that would express the ideas of diversity and inclusiveness in a colorful and positive way.
the approach:
The challenge was to avoid clichés in the representation of diversity. I wanted to echoe the name of the conference itself by connecting it to the idea of the cosmos. The main metaphor to be achieved was that in all our diversity we are creating one world together. Geometric shapes in different colors were a way to reach a universal message and represent people in a fun, light and inclusive way. The entire composition placed on a black background creates a strong contrast and draws attention to the posters when placed in various city locations. The eyes are a minimalist way to give a human touch to the geometrical shapes.
The challenge was to avoid clichés in the representation of diversity. I wanted to echoe the name of the conference itself by connecting it to the idea of the cosmos. The main metaphor to be achieved was that in all our diversity we are creating one world together. Geometric shapes in different colors were a way to reach a universal message and represent people in a fun, light and inclusive way. The entire composition placed on a black background creates a strong contrast and draws attention to the posters when placed in various city locations. The eyes are a minimalist way to give a human touch to the geometrical shapes.
