Moyen is a sportswear brand for women, created by women.
"We know how important it is to feel comfortable in your body, to feel the support in exploring yourself. Our main mission is to be a support in everyday life: like a friendly reminder of the value of being yourself.
With mindfulness and kindness, we create a conscious women's community, where we invite you to be open to new things. Together." — says the Moyen team.
As part of our collaboration, we created an identity that envelops the natural mobility of a person with its forms - the font, design elements, and natural colors capture the attention to movement.
Creative Director — Vladimir Nikandrov, Lerie Grigoriyeva
Main Designer — Irina Shagaeva
Case design + Motion — Marie Kirillova
underwater.works
