Creative Challenge:
To create a campaign that not only entices the audience
to accept that we have a real global issue,
but also to persuade them to do something about it.
It’s not about ‘likes’ on Facebook, or a number of ‘tweets’
or starting a conversation on it. It’s all about playing a part,
and being a part of the campaign.
If global warming were an interesting issue, the world would have taken action against it.
Unfortunately, the issue continues to bore the majority where they would sleep on it, literally.
Thus, we figured that we should encourage these people to continue to sleep further.
Sleeping not only improves your health, it eliminates the need for electricity,
thus reducing your bills and carbon footprint!
Now everyone can do his or her part to save the earth!
