International Style

This is a collaborative project between:

Kieran James
Sarah Harrison
Charles Rodriguez
Rebecca Haskins
James Marshall
Nischal Gurung
Yuxin Huang

"less is more"

International Style Book

This book focuses on the art and design movement known as International Style. The movement spans from around the 1920’s to the 1960’s. The book discusses the emergence and spread of International Style, places it in its cultural, social and political context whilst highlighting the work of the key players. It aims to explore the circumstances that initiated the start of the International style. Looking in detail at the effects of the movement on architectural styling. Whilst exploring the effects this movement had on interior/ furniture design. Lastly this book will explore the impact of International style on Graphic design and typography.

A comprehensive study
This book explores the relationship between the emergence of

International Style and various social,political and historical factors.

International Style Exhibition Poster

Poster designed to promote the International Style exhibition. It was essential that we maintained a sense of authenticity to the design principles of International Style.

Postcards

A number of various postcards have also been showcased. These postcards have been designed to showcase the diversity of the movement. Several designs were created, highlighting the movement’s key areas of significance. These included architecture, product design and graphic design and typography.

Clock Design

Another essential component of our exhibition is our clock design. It was vital that we created something which follows the principles and techniques of International Style. Our design looked to achieve this by incorporating concrete and replicating the appearance of steel, the use of these materials was pioneered by International Style architecture.

Front view

The damaged and weathered nature of the concrete relates strongly

to Brutalism which is explored in page 25 of the accompanying book.

Back view
Exposed components allow easy access to the batteries.

Villa Savoye Model

To emphasise the importance of Architecture to the movement, we have created a small number of self-assembly models. These models portray Le Corbusier’s iconic Villa Savoye building.

Left

Packaging

Packaging for the Villa Savoye model which contains

a template and the instructions to make the model.

When cutting the template, it is recommended that you

should use a safety mat and a scapel.This model is not

recommended for children.

Right

Villa Savoye model
Final model of Villa Savoye,created using the template

provided in the following leaflet.

"Good design is as little design as possible. Less is more – because it concentrates on the essential aspects and the products are not burdened with non-essentials. Back to purity, back to simplicity"