Clayra is a passion project created for a brief challenge on Instagram. For this pottery studio branding, I wanted to create something that felt organic and hand made, embracing its flaws and forgoing perfection - just like pottery.
I started with a custom type treatment for the logo by combining organic, hand drawn letters with letters made from simple shapes. I then created bespoke, hand drawn icons, and paired everything with rough and imperfect wavy edges.
THANK YOU!
Instagram @robynndesign
