WILD.CODES | Branding, Visual Identity, Illustrations
Branding for the marketplace of vetted developers
A pre-vetted dev marketplace it's a service that allowed you to find a perfect dev for your team. Wildcodes are on a mission to unite the best worldwide experts and leading tech companies with ease for the benefit of both.
At first, we crystallised the brand's mission, it's personality, attributes and tone of voice. On this durable foundation, we build our concepts and visual solutions. We love to be sure that we create not only a beautiful design but a visual system that is easy to operate with and that declares core brand values.
We had a challenge to develop branding that would effectively communicate with two audiences at once: developers and tech companies that hire those developers. So we were looking for something dynamic, bright and energetic to encourage devs to work with Wildcodes. At the same time, we needed to maintain structure, reliability and professionalism to build trust with tech companies. And to emphasize the tech field.
This is how the pixel system was born. We have a pixel module which is manifested in all elements of the brand — logo, font, illustrations, and all additional visual elements. In this way, we can achieve a discreet look using only a logo, grid and a black base. Or we can add some fun by using illustrations and the brand's bright colours. This way we created a flexible visual identity that is easy to use.
Take a look!
