Launched in 2022, Motherland OMNi, is an integrated media & marketing solutions business that uses a 360 degree approach that’s informed by consumer behaviour, and aggregated insights that result in impactful conversations and engagement. 

I was commissioned to design a logo that speaks to an expansive business, which is not only authentically and unapologetically African but can also that can speak up on a global stage with confidence. 

Motherland OMNi are the connectors that can switch on and switch up and the logo is inspired by this idea. In addition to the logo, colour palette and stationery, I also explored ways in which the identity could be further expanded and translated onto garments to become a wearable brand.

Please appreciate if you like the work or click here to check the project out on my website.