The #MagicalBahana campaign aims to encourage the audience to find their excuse to enjoy Magic Moments Remix Vodka. It shows shows how even the most random things could be one's chance to bring some MAGIC into their moments with remix flavours.
The campaign will be brought to life via a series of video commercials, featuring different situations that became a bahana to relish the Magic Moments Vodka Remix. Two of the released videos and teaser are embedded here, while rest of the content will be seen on brand's social handles once they are released. Besides the video series, the campaign consists influencer activation, UGC contest and social posts.
The campaign will be brought to life via a series of video commercials, featuring different situations that became a bahana to relish the Magic Moments Vodka Remix. Two of the released videos and teaser are embedded here, while rest of the content will be seen on brand's social handles once they are released. Besides the video series, the campaign consists influencer activation, UGC contest and social posts.
#RazzleWithDazzle - Magic Moments Dazzle and Vanilla promotion campaign
The idea was to run a UGC transformation challenge campaign. It got great response from viewers as the brand received various entries from 'Cat-C' content creators.
The idea was to run a UGC transformation challenge campaign. It got great response from viewers as the brand received various entries from 'Cat-C' content creators.
Magic Moments Music Studio continually collaborate with concerts, music tours, and artists. In last 1.5 years, I got to work on badshah's 'Paagal Tour', Sunburn concerts all over India, and Prateek Kuhad's 'The Way Lovers Do' tour. To generate buzz buzz around the concerts, the ideas usually revolve around social media contest or UGC seeding, based on the event theme with meet and greet gratification and complimentary passes.
Contest post sample along with event highlight video - this was done for every city in which he performed, followed by winner announcement posts and event promotion posts, stories and aftermovie or highlights.
The brand powered 'Blockbuster' music video. I was involved in - collaboration idea and video promotion strategy by creating hype on social media via social posts, contest and user generated.
Ab har din MAGIC was done with the idea to promote day time drinking and normalise as evening cocktail indulgences are. I was involved in the insight, idea and execution along with scripting.
RTD flavoured cocktail cans are the latest release product release of Magic Moments. To promote the product launch, the idea, #PopTheMagic, was divided into pre-launch, launch, post-launch phase. The posts of each phase can be found on the brand's Instagram and Facebook handle.I was involved in ideation and copy.
An example of launch phase
Regular social media Digest
April Fool's Day copy
A few of social media digest example, rest could be found the brand's Instagram and Facebook handles.
