There's no such thing as a recipe for creating a viral, but the challenge was to make one... and we did our best.
But why? The finality was to promote a Facebook page designated for helping people fo find roommates.
The formula? It consisted into picking up a controversial topic in Costa Rica –politics- and the most polemical character by the time, Justo Orozco.
Orozco's mask.
Just for your information: Orozco became the president of the Human Rights Commision of the Legislative Assembly thanks to a pact between the ruling Partido Liberación Nacional (PLN) and conservative minority parties.
This appointment was strongly criticized by opposition parties, the Ombudsman, the Population Association of America and a huge part of the citizens, who raised an intense social media campaign in order to remove Justo from the charge.
This happened because he showed himself as a clear enemy of the LGBT rights, throwing homophobic comments and even asking for the ejection of deputy Carmen Muñoz from this commision, taking as a reason her openly declared homosexuality.
The perfect opportunity
Our character sharing some time with a costa rican icon of popular folklore, Marito Mortadela.
There were both Justo's supporters and opponents. So, the plan was to make a clip that those who hated him would love and those who loved him would hate.
No matter what would be the reaction, the most important thing was something: to make them talk about the video and share it.
The result was titled under the name of "Y si Justo cambia/If Justo changes":
At the end, it invited the people to visit the Facebook page, where they had revelation:
"If even Justo changes, why you don't?
If you're not happy, change where, how and who you live with.
This is a site created to share information about apartments and houses -for sale or rent-, rooms and for the searching of roommates.
Come in!
:D"
If you're not happy, change where, how and who you live with.
This is a site created to share information about apartments and houses -for sale or rent-, rooms and for the searching of roommates.
Come in!
:D"
In less than 24 hours the video reached the media and it quickly became viral.
"A video circulating on the Internet imitates deputy Justo Orozco and involves him with the homosexual groups
that he always complains a lot. This parody is part of a new Facebook group called -Y si Justo cambia-.".
It even reached Justo:
"About the video, the deputy already spoke. He already watched it and assured that it's normal the
realization of this kind of jokes, thanks to his multiple comments against homosexual groups.
He claimed that it doesn't affect him, neither surprises him. He took it with respect.".
Y si Justo cambia was a one week project, in which the teacher demanded us to achieve at least 200 likes. We gained more than one thousand.
