GQ Apparel's first product after rebranding was their 'ultimate' white shirt: GQ White. In 2023, they decided to launch a new collection of their shirt with 4 new variations. The key visual was conceptualized by Rabbit's Tale, a leading agency helping with the overall campaign. The concept was then realized by our in-house photographer with additional works by me.

Navy, Pink, Classic Grid, and Textured Touch. Composite by Arkom Puangmalee with additional works by me

I also adapted the key visual to create visual merchandising design for stores based on the same concept of "Breaking the wall of everyday life"

Photographer : Arkom Puangmalee
Creative Director: Danielle Na Pattaloong