GQ Perfect Chino

In 2022, GQ launched their new hero product: GQ Perfect Stretch Light Chino (shortened to GQ Perfect Chino). I was responsible for creating the branding and key visual as well as translating it to visual merchandising and social media content.

Variations of the key visual were then created for variations of the product

In-store visual merchandising based on the key visuals

Photographer : Arkom Puangmalee
Creative Director: Danielle Na Pattaloong