For the opening of the world’s first Jordan-only store in Milan,
a range of assets has been designed to celebrate the basketball culture, legacy, and fans. The experience ranged from a digital and social ecosystem to community-driven events leading to the store’s inauguration.
The visual identity was developed to mix aesthetic elements from the Jordan and aviation worlds. Specific personalized assets were developed for the event and the digital ecosystem.
Some days before the store opening, a CGI video was released on the social pages of Jordan to tease basketball and street fashion communities.
Many influencers and athletes have reposted the video.
Many influencers and athletes have reposted the video.
RESULTS:
1.5+ B Comms Reach
78+ K Traffic in 30 days
15K Valid Entries
1.4 M $ in 30 days
