FILA RTM
Project type_ Totally New
Season_ 22FW
Product design / Color & Material_ Byungcheol Lee
Design direction / Season concept _ Byungcheol Lee
Product development_ Jack Wang, Emily
Season_ 22FW
Product design / Color & Material_ Byungcheol Lee
Design direction / Season concept _ Byungcheol Lee
Product development_ Jack Wang, Emily
"Introducing the renewal project of 'FILA ATHLETICS', which will provide brands with new market potential, design language and innovation. The goal of the new 'FILA ATHLETICS' is evolution as a sports style wear where functionality and fashion trends coexist.
The heart of the archive is still its functionality. However, it aim to create another value through the convergence of new concepts and fashion trends."
FILA RTM' is the second creation under the renewal project of 'FILA ATHLETICS'. All of the design language in the second creation focused on visual representation of the core concept of the renewal project, 'Space runner'. This shows 'FILA ATHLETICS' new direction of creating new values through a combination of fashion trends and functionality.
