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LAB MAN MANO BRAND IDENTITY

品牌簡介
Lab Man Mano 慢慢弄是台灣第一間義式手工乳酪品牌:深受義大利慢食文化啟發,品牌提倡慢工出細活的職人精神,將美味留給時間來孕育。製作手工新鮮乳酪絕非易事,不論是時間掌控、溫度、酸鹼值都需精準控制,才能在簡約純粹中達到完美的境界。在創辦人 Isabella 手中,製作乳酪儼然成為一門藝術;品牌用嚴謹專注的態度、開放柔軟的心,擁抱各種熟成美味所帶來的生活感動。

Background
Lab Man Mano is the first Italian handmade cheese brand in Taiwan. Inspired by the Italian Slow Food culture, the brand believes that good food takes time. Making handmade fresh cheese is not an easy task. Whether it is time control, temperature, or pH value, precise control is required to achieve perfection in simplicity and purity. For founder Isabella, making cheese is an art; Lab Man Mano embraces all possibilities with a rigorous, focused and open-minded attitude.

設計方案
延續並優化舊有標誌造型中「象徵慢食主義的蝸牛」,以黃金比例來勾勒線條,呼應耐心與細心的品牌個性。仿製拉整起司時的粗細變化,讓筆畫充滿彈性與柔韌的力量。中心的牛奶乳滴帶有生命意象,整體粗細對比分明,在開放性空間的基礎上使結構更加穩定。呼應圖標設計,中英文使用簡約、但保有粗細對比的字型;以圓潤曲線取代尖銳筆觸,如起司般柔軟地包覆一切。

Design
Optimize the snail icon which symbolizes slow food of the old logo, the renewed symbol uses the golden ratio to outline the lines, echoing the brand personality of patience and accuracy. Imitating the thickness contrast when pulling cheese, it makes the strokes full of elasticity and flexibility. The milk drop in the center expresses the message of life, making the structure more stable in the open space. Responding to the symbol, the Chinese and English fonts are simple, but maintain a contrast in thickness; the sharp strokes are replaced by round curves, covering everything softly like cheese.

LAB MAN MANO BRAND IDENTITY
Published:

LAB MAN MANO BRAND IDENTITY

Published: