Luxi Chen's profile

Hallmark - City Impression

BRIEF:
The brief asked to design a range of 5 product for Hallmark of any discipline.
 
 
CONCEPT:
With the growing trend of traveling, I design postcard and related promotions for 3 big tourism cities: London, New York and Amsterdam and name the series as ‘City Impression‘. Tourists can buy the stuff in the cities and sent out.
 
SOLUTION:
The city landscapes are symbolized into illustrations with two main colors which are based on the characteristic of different cities. 
Illustrations elements
City postcards sets front and back.
The postcards are packed in a paper box and sold as a set. 
Pop-up city cards - London
Envelope for pop-up cards
Craft boxes
Wrapping paper for gift
Hallmark - City Impression
Published:

Hallmark - City Impression

The city landscapes are symbolized into illustrations with two main colors which are based on the characteristic of different cities.

Published: