Flavour of Home for Sushi Sei

Challenge:

There were many Japanese expatriates left stranded in Jakarta during the COVID-19 pandemic and the agency was tasked with launching a campaign to remind them of the taste of home at Sushi Sei restaurant.

Idea:

We conveyed the thought as the “Flavour of Home” in a print and poster campaign that featured sushi-inspired elements in various picturesque settings reminiscent of Japanese hometowns, all designed to evoke emotion in the expats. This visual feast came in five versions, highlighting five sushi favorites: Sake (salmon), Tamago (egg), Ika (squid), Maguro (tuna) and Tako (octopus).

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Client: Sushi Sei, Indonesia

Agency: Hakuhodo Indonesia

Executive Creative Director: Chow Kok keong

Creative Director: Fajar Noor Fathjri

Art Director: Nikholas Alviyanto

Copywriter: Chow Kok Keong, Tan Jit Seng

Designer & Illustrator: Ching kai Sieng, Lim Whay Yin

Animator & Motion: Joy Hartono

Audio Post: Sound Village

AWARDED

2022 Spikes Asia: Bronze (Design, Industry Craft x 7)

2021 London International Awards: Silver (Poster, Print), Bronze (Design, Poster)

2021 AD STARS: Gold (Design), Silver (Print, Design)

2021 One Show: Gold (Out of Home, Print x 2), Bronze (Out of Home)

2021 ADFEST: Silver (Outdoor Lotus)